By browsing on our website, you are agreeing to our cookies policy.


KENYA: Home of the Safari

“[Kenya is] one of the most exciting wildlife destinations in the world,” enthused Wheeler, confident of both the quantity and quality of the country’s offerings.

In particular, Wheeler described the diversity of species, the high visibility across the savannah, and private viewing conservancies as some of the “[...] Our guests seek a deeper knowledge and appreciation, an experience of a more profound nature that expands their understanding of the world.

They want travel that does more than just provide a rest and a getaway,” enthused Kent.

The country offers a variety of interactive wildlife interaction encounters at conservation and rescue facilities such as The Giraffe Center and Daphne Sheldrick Wildlife Trust, noted Wheeler.

Capitalising on the trend, Orizio revealed the upcoming launch of Saruni Rhino, providing the opportunity to track 11 black rhinoceros’ on foot within a vast sanctuary, actively contributing to Sera Community Conservancy’s protection efforts.

In addition to wildlife, discerning tourists are keen to connect with the country’s diverse tribal cultures, wanting to experience and understand the country like never before.

Wheeler elaborated, “How you experience the destination, the memories you take away, and the people you come into contact with along the way are much more important today.”

As Orizio summarised, “Kenya is consolidating its reputation as a high-quality safari and beach destination and even more importantly as an experiential destination that, thanks to its culture, offers our guests an edge over the [purely] wildlife experiences of other African destinations.”


As much as hands-on offerings are important, unique top-end accommodation can certainly be part of the experience.

Saruni Lodges limit the number of guests as a way to ensure clients are hosted individually and receive personalised services.

“Our safari properties are located in private wildlife reserves [so] that [patrons can] enjoy low density, high quality tourism,” clarified Orizio.

Further elaborating the desire for distinct and exclusive properties, Evans continued, “Many of these camps and lodges are standalone properties which are often family run so there is individuality to them [that] appeals to regular high-end travellers.”

Considered one of nature’s greatest phenomenons, the great migration is undoubtedly one of the country’s highlights, with, the volume of animals unlike anything else, and as Geoffrey Kent, CEO, Abercrombie & Kent elucidated, private tented safaris are a more authentic way to experience it.

Not only this, but tents are environmentally conscious, and are especially advantageous for safaris due to their mobility and self-sufficiency, enabling tourists to move to the best sites, further demonstrated Kent.

Perhaps inspired by the natural surrounding, sustainable options are becoming increasingly sought-after.

“[Another] unique factor [in Kenya] is conservation, with many camps and lodges being actively engaged in conservation efforts to protect wildlife and at the same time balance the needs of local communities,” explained Evans.

Orizio elaborated that Saruni Lodges belongs to a new generation of community-friendly, eco-friendly and conservation-minded initiatives, indicative of the future focus within the industry.

As Wheeler summarised, it is the outstanding wildlife, the warmth of the hospitality, the captivating cultures and outstanding natural scenery which sets Kenya apart.