EGYPT: Opulence Unravelled Through Culture

However deep one invests in luxury tourism, the roots of Egypt’s heritage feeds this first-class trend, with it’s ancient of culture and plethora of natural wealth that not only attracts regular luxury seekers, but draws onlookers who pursue a new way to create lavish memories.

According to Teri Friesen, vice president, sales and marketing, Africa, Möevenpick Hotels & Resorts, travellers are redefining what true luxury is and this segment is no longer positioned as grandiose opulence.

“For many, things like time, personalisation, peaceful enjoyment and memorable historical or cultural experiences have become more important than the physical trappings which have been associated with luxury.”

The upscale products of Egypt stem from its history along with cultural antiquities.

As further stated by Friesen, the region is embraced in luxury offerings and transports globetrotters on an unforgettable experience through time via classical Egypt.

Whether it is a an exclusive tour of the pyramids of the Pharaohs after sand boarding through the Giza desert, or embarking on journey through a labyrinth of shops and alleyways in the ancient Khan el-Khalili, Egypt tickles the fancy of any discerning tourist.

Moreover, Gerhard Mitrovits, general manager, Royal Maxim Palace Kempinski, Cairo, explained that the ancient treasures of Egypt combined with nature, Mediterranean shores, dive sites and Nile cruises, fused with the true luxury hotel experience, make Egypt enticing to the most discerning guests.

LUXURY HAS NO ROOTS

When it comes to high end clientele, Mitrovits, stated, “We have a much diversified market as we are aiming for a high end clientele.

We aim for the Gulf region as well as the European and US markets. Most of these [visitors] are business clients and individuals who look for the ultimate luxury experience.”

Enhancing this view, Friesen added, “Möevenpick Hotels & Resorts has strong brand recognition in Europe and the Middle East, and as a result, we see affluent travellers hailing from across these regions.

Germany and Switzerland are two key markets for us and in recent years we are seeing more travellers from Jordan, UAE and Saudi Arabia.”

Resurgence has also been seen from Japan, China and South Korea in recent years whilst travellers from the UK and the US have had high propensity to travel to the region, with Germany emerging as a key market in Western Europe and the GCC region, making Egypt an easily accessible destination, added Friesen.

Commenting on this niche market, Mitrovits explained that affluent travellers are pampered from the day of their arrival and that the Royal Maxim Palace Kempinski, Cairo offers VIP airport pick up in a prestigious vehicle, escorting guests to the premise, where there is an array of culinary options to choose from or the European Spa offering tranquility and relaxation.

“Egypt is a destination of abundant luxury.

[Guests] cannot escape the immense significance of the history,” explained Friesen, further adding that experiencing the monuments and cultural sites on offer, is a truly unforgettable experience for all.

Additionally, The Red Sea presents world class, unspoiled diving that will connect onlookers to nature, and also serves as an important economic contributor to the region.