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Royal Maxim Palace Kempinski Cairo Royal Maxim Palace Kempinski Cairo

EGYPT: Enwinning Business With Leisure

Whether it is an escapade for pure leisure or a business trip entwined with luxury holiday making, there is no fine line regarding opulence.

According to Mitrovits, “There is a shift from tourist to more business and meeting clients, with a large portion of individuals.”

Both leisure and business visitors seek to relax away from the bustling city life and embrace the fresh air, with the privilege of nearby amenities, including the new business district in Cairo and the easily accessible airport, further stated Mitrovits.

Friesen concurred that, although affluent guests enjoy holiday time and primarily travel for pleasure on the Nile Cruises and at the Red Sea resorts, visitors on business can embark upon these journeys and can take advantage of an innovative approach to combining a unique business trip with pleasure, forming memories on the journey.


Friesen, commenting on the Nile cruises the company boasts, exclaimed, “The Mövenpick SS Misr is undeniably the brands flagship, and is the only internationally managed steamship in Egypt.”

She reinstated that the historically originated vessel serves as a floating time capsule from the reign of King Farouk, incorporating artifacts and archaic, yet iconic décor, attractions and offerings, renowned among passengers.

The boat offers 24 individually designed suites, restaurants and numerous culinary outlets, including Royal Cuisine gastronomic experience and gourmet dishes served on crystal bone and china.

Friesen further analysed that the Mövenpick SB Feddya redefines dahabeya, the term used to describe the traditional Egyptian sailboat.

Despite being the smallest dahabeya on the Nile, it offers a vast amount of space to cater the most discerning guests, boasting four uniquely-designed suites all incorporating a private patio or balcony.

The sun deck, Jacuzzi and lounge, add to the onboard experience of a private world of exclusive refinements, according to, Friesen, whilst each suite has a 24 hour butler and laundry service aiding to provide a seamless luxury stay, highlighted via chefs who are set to curate guests’ gastronomic requirements.


With efforts booming, Egypt remains committed to providing pure luxury and strive to continue building and maintaining the quality of services.

Upcoming properties set to open this year include St. Regis Cairo, slated to open April 01 and Fairmont City Stars Sharm El Sheikh, set to further enhance the luxurious travellers experience within the region.