MALDIVES: Market Source And Steps Towards The Future

Even though most hoteliers and Maldives-based agents agree that European tourism is the industry’s main source of income, some interesting shifts have been reported.

Shedding light on to the altering patterns, Mohamed Riyaz, CEO, Lets Go Maldives, stated, “Presently, Chinese arrivals are increasing and China is becoming an emerging market for us.

[…] Chinese [guests] like to enjoy the uniqueness of the island tourism.”

Fuelled by its strong economic growth, China is becoming a leading origin market and according UNWTO China will generate 100 million travellers by 2020.

Fernandez posited that apart from wedding anniversaries and honeymoons, a high proportion of affluent clients choose the Maldives for having big birthday parties and celebrating Christmas and New Year’s Eve with family and friends.

Similarly, Riyaz noticed that the peak season is the festive season with a high demand from the Europeans.

In an attempt to promote their products and attract more affluent clients, hoteliers and the Maldives-based travel agents have started upgrading their services while also collaborating with other luxury industry partners including airlines and participating in international luxury shows such as ILTM Cannes and ILTM Shangai.

According to Haris Mohamed, acting managing director, The Maldives Marketing and Public Relations Corporation (MMPRC), important improvements have been made during the recent years especially regarding the use of social media in the marketing campaigns.

“We have planned exclusive road shows […] and we also intend to carry out familiarisation trips for celebrities.

The main purpose of this campaign is to generate excitement and awareness of the Maldives and to create high-impact exposure for the destination by leveraging activity around the celebrities”, commented Mohamed.

Gan International Airport’s new standing, with inaugural global flights opening and private jets landing, is also vital for the future of tourism in the Maldives.

“We are confident that Gan International Airport’s new global status will attract additional international flights.

SriLankan Airlines is the first to arrive to the airport. We are optimistic that more will quickly follow,” enthused Allanson.

In order to incorporate sustainability into the brand’s ethos, in 2016 Bandos Maldives, launched the Coral Gardening Project, a long-term plan implemented to share learning experiences with guests while also accelerating coral growth regeneration in the atoll reef.

Mohamed Zimyan, marketing executive, Bandos Maldives, commented on the initiative, “The Bandos house reef is one of the best in the region, and since signing the Biosphere Reserve Pledge in 2016, we have allocated around 800m2 of our house reef as a core biosphere reserve.”

Bandos Maldives project successfully demonstrated that luxury and sustainable tourism can co-exist.

TAILOR-MADE EXPERIENCES

“We understand that each guest has a different persona, so we provide tailor-made experiences with attention to details,” stressed Fernandez.

The dedicated butler service, offered by Taj Exotica Resort & Spa, is a fine example of creating customised services.

Vishal Singh, general manager, Taj Exotica Resorts & Spa, commented on the significance of their guest service, “From unpacking luggage to customising a private bar or providing an array of personal amenities, […] our butlers endeavour to make each guest’s stay personalised and stress-free”.

As no island escape is complete without an emphasis on wellness, The Sun Siyam Iru Fushi Maldives’ award winning spa promises an island-inspired indulgence and a holistic renewal for its visitors.

Boyankova stated that for even more tailored treatments, guests are invited to book a consultation with the resident Ayurvedic doctor who will desingn the ideal therapies based on the individual mind and body type.

With private resorts on tiny islands, rejuvenating spas, and clear waters, the Maldives transforms luxury into an enriching personal experience allowing time for reflection, personal encounters, seclusion, romance, family, and complete relaxation.

It is an ideal destination for all those looking to spending quality time with their loved ones for to escaping from the norms of everyday life and get lost in the tranquillity of the archipelago.