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LVMH workshops allow start-ups to familiarise themselves with challenges facing the luxury industry LVMH workshops allow start-ups to familiarise themselves with challenges facing the luxury industry

LVMH Create Start-up Accelerator Programme at STATION F

LVMH Moët Hennessy Louis Vuitton (LVMH) announced the creation of an accelerator programme at the business incubator for start-ups, STATION F, a Paris-based campus.

The luxury goods conglomerate’s programme is anticipated to welcome 50 international start-ups each year. 89 work stations are said to be available for start-ups within the 220 m2 LVMH space. This initiative aims to drive business acceleration between LVMH’s Maisons and start-ups to invent innovative new products and services for the luxury market.

“LVMH has long held innovation as a core value. Collaborating with startups helps us stay abreast of both business opportunities and ways of working. A healthy start-up ecosystem is necessary for a healthy industry,” explained Ian Rogers, chief digital officer, LVMH.

Specifically, the programme is organised using a multi-sector approach, encompassing entrepreneurs whose innovations are relevant to LVMH’s different business groups: wines and spirits, fashion and leather goods, perfumes and cosmetics, watches and jewellery and selective retailing.