The luxury goods conglomerate’s programme is anticipated to welcome 50 international start-ups each year. 89 work stations are said to be available for start-ups within the 220 m2 LVMH space. This initiative aims to drive business acceleration between LVMH’s Maisons and start-ups to invent innovative new products and services for the luxury market.
“LVMH has long held innovation as a core value. Collaborating with startups helps us stay abreast of both business opportunities and ways of working. A healthy start-up ecosystem is necessary for a healthy industry,” explained Ian Rogers, chief digital officer, LVMH.
Specifically, the programme is organised using a multi-sector approach, encompassing entrepreneurs whose innovations are relevant to LVMH’s different business groups: wines and spirits, fashion and leather goods, perfumes and cosmetics, watches and jewellery and selective retailing.