Greece Greece

GREECE: Just Like That

Where does true luxury come from if not from the feeling of being treated as someone special and unique?

Greece has a way to do just that and there is no secret to it; it is just natural.

Some 16,000km of coastline, 6,000 islands and islets as well as a plethora of mainland destinations, a rich cultural heritage and a well-established tourism industry give Greece a competitive advantage against other locations in the Mediterranean, making it one of the best luxury travel destinations in the world, according to Yannis Petrakis, complex director, sales and marketing, The Romanos, a Luxury Collection Resort and The Westin Resort, Costa Navarino.

More than half of all tourists visiting Greece opt for the country for its sunny weather and serene beaches.

As the Greek Tourism Confederation (SETE) revealed, out of these, 57 percent are of a higher household income. The destination attracts travellers from Germany, the UK, Russia, France and Italy; markets that are among the world’s top 10 spenders, as per the World Tourism Organization.

Additionally, SETE disclosed that the highest increase in arrivals by air to Greece in 2015 was recorded from the US.

Where does true luxury come from if not from the feeling of being treated as someone special and unique? Greece has a way to do just that and there is no secret to it; it is just natural.

Greece is a favourite among Americans corroborated Nikos Levitis, director manager, Windmill Villas, Santorini.

“The most traditional luxury travellers are considered to be the US citizens but in the last decade, there was a rise of Central and Western European luxury travellers, along with an impressive rise in the number of Asian luxury travellers in the last five years,” explained Levitis.

Anneta Svoronou, cluster director, sales and marketing, Hotel Grande Bretagne, a Luxury Collection Hotel Athens and King George, a Luxury Collection Hotel Athens, confirmed that the US has traditionally been the main feeder market for the luxury segment, driven by individual leisure tourists visiting Athens, Mykonos and Santorini or cruising around the Greek islands.

“There is also an upcoming trend for visitors from Central and Latin America such as Mexico and Brazil as well as India and China but at a much smaller scale,” added Svoronou.