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HIA is the first Middle East airport retailer to launch a Maison Christian Dior boutique HIA is the first Middle East airport retailer to launch a Maison Christian Dior boutique

Qatar Duty Free Launches Maison Christian Dior Boutique

Qatar Duty Free (QDF), with Parfums Christian Dior, opened a one-of-a-kind boutique for passengers travelling through Hamad International Airport (HIA), showcasing a large offering of 22 perfumes. Maison Christian Dior boutique is located in HIA’s main retail atrium.

Thabet Musleh, head, QDF, commented, “We are proud to be the first airport retailer in the Middle East to launch a Maison Christian Dior boutique. It has been an instant success with all our passengers, which includes the addition of two new perfumes created exclusively for the Middle Eastern customer at our award-winning airport as part of the collection.”

Frank Dagher Hayeck, director, travel retail, Parfums Christian Dior Orient, added, “Having guests is to make yourself responsible for their happiness as long as they are under your roof. And it is exactly the philosophy of our retail experience.”

“We are very proud to partner with QDF to open this Parisian home with a window on Grasse, where all travellers at HIA can discover a scent, find a gift for themselves or their loved ones and enjoy the exclusive Art of Gifting that the brand offers on site.”