The anticipated debut, the first outside of Italy, hosted international and regional prospects and media to experience the unrivalled sportiness and impressive power of the model on the UAE’s desert routes, taking in some of the best driving roads in the world. A total of 120 test drives for prospects and journalists were conducted over the entire month.
Ferrari’s Middle East test drive began with a light breakfast overlooking the cityscape of Dubai, followed by a briefing on the route and technical aspects of Portofino, before heading out in a triumphant Parade formation deep into the Dubai and Sharjah desert.
The itinerary encompassed a few landmarks, including Fossil Rock, passing through numerous local villages and exploring the UAE’s mountain terrain. According to the company, the desert Arabian backdrop and glimpse into local desert culture was selected to reflect the close synergy between Ferrari and the Middle East.